August 27, 2008
This will have a major impact on the value of web analytics. Say goodbye to a huge chunk of referral information. This is already available in Firefox as a plug-in, and because of this news, I predict that it will built-in to future FF & Opera releases.
Check out the latest browser share stats.
URL: http://www.informationweek.com/story/showArticle.jhtml?articleID=210200838
Microsoft has confirmed that it will add several new privacy features to its forthcoming Internet Explorer 8 browser that will allow users to cover their digital tracks while surfing the Web.
“Users should be in control of their information. That’s at the core of privacy,” wrote IE 8 program manager Andy Zeigler in a blog post Monday. Ziegler used the post to confirm that IE 8 will include four new privacy features when it ships later this year.
InPrivate Browsing will let users control whether IE 8 saves their browsing history, cookies, and other Internet data. InPrivate Blocking will inform users about sites that can track their browsing history, and will allow them to block such activity. InPrivate Subscriptions will let users choose which Web sites to subscribe to or block.
A fourth feature, Delete Browsing History, gives users control over their browsing history after visiting a Web site.
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Posted by Craig under Analytics, News | Comments (0)
May 1, 2008
Have you ever considered switching domain names on an important site? A friend of mine started the process a few days ago and is logging the success and failures along the way. Check out the ??????TKG SEO blogкомпютри втора употреба for the details.
Posted by Craig under SEO | Comments (0)
April 11, 2008
The “add to cart” page is technically part of the shopping process, not the checkout process.
In most cases, the “add to cart” page should not be set up as the first step of the checkout process. A shopper adding one item to their cart is not an indicator that they are ready to check out. Depending on the client, customers may add several unique items to their cart before taking the next step in the checkout process. Think about it…in order to shop for additional items, a shopper would have to exit the “add to cart” page.
What about the purchases which occurs after two or more visits? The significance of this metric is that these people can inflate the exit rate of the cart process, in spite of these customers eventually returning to make a purchase.
This can explain an exaggerated exit rate if you include the “add to cart” page as the first step of the cart process. As seen above, both factors can contribute to wrong conclusions in the checkout process.
Remember, your checkout may be linear, but human behavior is never linear.
Posted by Craig under Analysis, Analytics, Conversion, Ecommerce, Shopping Carts, Tips | Comments (0)
April 1, 2008
While checking my Gmail account this morning I noticed the following new feature link:
Clicking on the link takes you to the following page: http://mail.google.com/mail/help/customtime/index.html
http://www.analyticssoup.com/wp-content/uploads/2008/04/time-2.jpg
Posted by Craig under Search Engines, Uncategorized | Comments (0)
January 10, 2008
Posted by Craig under News | Comments (0)
